Adidas AG is a German sportswear company that designs and manufactures athletic shoes and clothing, as well as the parent company of the Adidas Group, which includes the Reebok sportswear company, Taylor Made golf equipment,  Ashworth, and Rockport.  Best known for shoes, Addidas also produces clothing, accessories and other athletic related goods. Adidas is the largest sports wear manufacturer in Europe and the second-largest in the world, (second to Nike).

Adolf “Adi” Dassler founded Adidas in 1948 by, following the division of a shoe manufacturing company (Gebrüder Dassler Schuhfabrik) between himself and his older brother.  Rudolf went on to establish Puma, an early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.

Adidas’s brand features three parallel bars, a design that was acquired from a Finnish firm,  Karhu Sports.  Adidas has annual revenue around 10 Billion Euros.